New 42-day free trial
Smarty

Avoid awkward moments with Smarty's accurate data

Guy awkwardly spilling coffee
Sawyer Hendrickson
Sawyer Hendrickson
 • 
March 18, 2024
Tags

March 18 marks a bit of an awkward holiday: Awkward Moments Day. It's a day that celebrates those times that make you cringe, moments that make you face-palm, and stories that wake you up at 4 in the morning thinking, "Ugh! Why did I do that?" Although these moments can be uncomfortable, it's helpful to remember that everyone has them, and if they say they don't … We know they’re lying. 

It's also helpful to remember that these embarrassing stories can help us learn and do better the next time around. While nothing we can do will ever prevent us from having these awkward moments, here at Smarty™, we can pass along a helpful tip that can save you embarrassment at work and in business.

Picture this - A carefully planned marketing campaign is ready to launch, targeting hundreds, if not thousands, of potential customers. The brochures are eye-catching, the message is compelling, and everyone is excited. But there's a snag. You’re dealing with inaccurate, or outdated address data and a significant portion of the mail returns undelivered. 

This results in wasted time on behalf of you and your team This snag also leads to wasted money and resources. Having someone walk up to your desk every day handing off a stack of returned mail can be embarrassing.

Similarly, picture a delivery service confidently heading out to deliver a parcel, only to find that the address is incomplete, incorrect, simply doesn't exist, or requires the delivery service to have to hunt for the correct address, if it's even there. We’ve all been on the receiving end of that scenario. 

We keep checking our porch because they said the package would be there yesterday, but it still isn't here! How annoying! how frustrating! The resulting phone calls, anxiety, and awkward apologies are best avoided.

These scenarios aren't just hypothetical. In a world where packages are sent worldwide constantly, the quality of your address data can significantly impact your business's efficiency, reputation, and bottom line. Bad address data doesn't just lead to operational inefficiencies and financial losses; it can also result in awkward and embarrassing moments for your employees and brand.

This Awkward Moments Day, let Smarty™ help you by ensuring crazy fast and crazy accurate address data. When we say crazy fast, we mean CRAZY FAST. Investing in reliable address validation and data management solutions can help avoid these uncomfortable situations. Not only do our solutions ensure your communications and deliveries reach their intended destinations, but they also safeguard your business from the potential awkwardness of bad data. 

Smarty's autocompleteaddress verificationgeocode service, and more can handle insane amounts of addresses and give you the ease of mind that comes with knowing you’re reaching your customers. Not only that, but Smarty will aid in ensuring easy and streamlined operations.

So, as we celebrate the awkwardest of holidays, let's commit to reducing unnecessary awkwardness in our professional lives. Ensuring your address data is accurate, verified, and reliable is a step towards smoother operations, satisfied customers, and, most importantly, fewer red-faced moments for everyone involved. 

After all, while some awkward moments make for good stories, others are best avoided altogether, especially in the world of business.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
You always need Smarty, unless...
Arrow Icon
We’ll be honest: there are some rare, creative, and oddly inspiring scenarios in which traditional address validation tools—like Smarty—might not be top of mind. Take Gary, for instance. He runs a mail-order sourdough bakery and believes address typos give his shipping process a “personal touch. ” His customers now expect their loaves to go on postal pilgrimages, complete with handwritten notes and breadcrumb trails. Literally. Or Eleanor, who’s lived in the same town for 62 years, ships packages with descriptions like “the blue house with the tire swing near the old Peterson farm.
Why address verification is the necessary complement to autocomplete
Arrow Icon
Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:1. Gain up to 55 points of metadata per verified addressAutocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)ZIP+4 CodesResidential Delivery Indicator (RDI) to identify residential vs.
Property data fuels a Smarty-er search for Sasquatch
Arrow Icon
Bigfoot. Sasquatch. Ol’ Filthy Albert. No matter what you call him, you know who we’re talking about: the hairy giant cryptid who haunts our collective imagination and, according to about 13% of the US population, wanders the American wilderness. The traditional perception of Sasquatch is that of a solitary creature whose run-ins with people are the unavoidable consequence of human development and exploration. If recent sightings are any indication, it seems the legendary creature may have more on their mind than just staying hidden.

Ready to get started?