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Smarty launches US Secondary Address Data

JULY 16, 2024

Smarty announces the launch of its groundbreaking product, US Secondary Address, a data enrichment tool that revolutionizes how companies catch those elusive secondary address components (suite numbers, apartment numbers, etc.).

Press releases

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Smarty partners with Uber on address intelligence for global services

MAY 6, 2024

Smarty announces its service partnership with Uber Technologies, Inc. (NYSE: UBER), providing the ride-sharing leader with accurate, real-time address data.

Smarty Launches US GeoReference Data - the most accurate API needed to access Census Tract and Block

APRIL 8, 2024

Smarty announces the launch of US GeoReference Data, a set of updates to Smarty's US Address Enrichment solutions.

Enhance property risk analysis with Guidewire and Smarty’s new Guidewire Marketplace Apps

DECEMBER 18, 2023

Guidewire (NYSE: GWRE) and Smarty announce that the new Built by Guidewire Smarty integrations are now available to ClaimCenter and PolicyCenter Cloud users in the Guidewire Marketplace.

Smarty earns silver at Best in Biz Awards 2023 for Support Department of the Year

DECEMBER 13, 2023

Smarty has been honored with the Silver Award in the Support Department of the Year category at the 13th annual Best in Biz Awards.

Smarty named among Utah's Top 2023 Workplaces

OCTOBER 30, 2023

Smarty, a leader in address data intelligence, has been named one of Utah's Top Workplaces for the second consecutive year.

Smarty launches enhanced US Property Data with 350+ attributes, empowering better business decisions

OCTOBER 4, 2023

Smarty announces the launch of its US Property Data product, which includes more than 350 property data points, involving financial, structural, and locational data.

Smarty named a Finalist at The SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics Category

AUGUST 22, 2023

Smarty has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory, or Vehicle Logistics.

Smarty partners with Sapiens, providing insurers with faster, more accurate access to business-critical location data

JUNE 27, 2023

Smarty has teamed up with Sapiens, a global provider of software solutions for the insurance industry, to help insurers take their business-critical location data to the next level.

Smarty named as Data Intelligence Leader across address verification and ecommerce categories

MAY 23, 2023

Smarty has been named an industry leader, receiving 22 awards and top honors in G2's Spring Report across the address verification and e-commerce tools categories.

Smarty expands US address database to over 210 million delivery points

FEBRUARY 21, 2023

Smarty announces a significant upgrade to its US Address Verification—Enhanced Matching. They’re adding 5 million addresses to its list of US non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million.

Smarty named among Utah’s Top Workplaces

NOVEMBER 1, 2022

Smarty has been named among Top Workplaces for 2022. Smarty ranked 17th of the 76 companies employing fewer than 150 people. Results measure 15 culture-driving elements like alignment, execution, and connection.

Smarty named among fastest-growing companies in Utah Valley by BusinessQ

OCTOBER 6, 2022

Smarty was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22 on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent.

Smarty unveils unmatched QGIS geocoding accuracy with the release of Geocoding Plugin—US Address

JUNE 21, 2022

Smarty announces the release of its QGIS Geocoding Plugin for US Addresses to provide an easy way for users of the popular GIS software platform to validate, standardize, and convert addresses to their latitude and longitude coordinates.

Smarty releases 193+ million addresses in new US Master Address List

JUNE 7, 2022

Smarty announces the release of its new US Master Address List, a comprehensive dataset of 193 million standardized and verified primary and secondary addresses that are all deliverable by the USPS.

SmartyStreets announces rebranding, changes name to Smarty in early 2022

DECEMBER 14, 2021

SmartyStreets, a leader in location data intelligence, announces a comprehensive rebrand to Smarty. The new branding reflects the rapidly growing spectrum of forthcoming products related to location data intelligence.

SmartyStreets improves customer experiences with International Address Autocomplete

OCTOBER 19, 2021

SmartyStreets announces the release of International Address Autocomplete to help companies better serve their global customers and users.

SmartyStreets inks deal with All BYU female student-athletes

SEPTEMBER 21, 2021

SmartyStreets announces that entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU could surpass $2,000,000 in benefits paid to the athletes.

SmartyStreets' US Address Verification - Enhanced Matching adds 15 million US addresses and better match rates

JUNE 20, 2021

SmartyStreets announces the release of the new US Address Verification—Enhanced Matching Engine. Enhanced matching successfully verifies the messiest of addresses and includes 15 million additional valid addresses not found in the USPS address database.

Media coverage

Untangling the Web of International Address Validation

MAY 29, 2024

Global retail is challenging enough without throwing the problem of international address validation into the mix. To remain profitable and expand into new markets, your business must reduce instances of avoidable address verification errors.

Geospatial World: Smarty Partners with Uber on Address Intelligence for Global Services

MAY 8, 2024

The journey towards redefining urban transportation for companies like Uber encompasses not only advancements but also the challenges of ensuring operational excellence.

StreetFight Magazine: Hidden Nuggets in Local Address Data for Retail Decisions

MAY 2, 2024

There are critical data points that many retail brands overlook in the context of inventory management—address data.

Retail Today: Q1 Executive Roundtable - The High Stakes of Last-Mile Delivery

APRIL 26, 2024

Customers demand easy online checkout and delivery experiences in today's mobile-first age. But, when rushing to checkout, shoppers may incorrectly type their delivery address.

Healthcare IT Today: It’s Time to Get Patient Addresses Straight

MARCH 29, 2024

Amazing how a trivial detail such as a postal address can cause so many headaches and so much waste. But in health care, a lack of address standardization is a major barrier to important aspects of care, including the sharing of patient records demanded by our trend to value-based care.

CIO Review: Guidewire and Smarty's Guidewire Marketplace Apps to Improve Property Risk Analysis

MARCH 7, 2024

The new Built by Guidewire Smarty integrations are now available in the Guidewire Marketplace for ClaimCenter and PolicyCenter Cloud users, allowing insurers to improve property risk analysis.

Geospatial World: Sustainability in Shipping: The Hidden Cost of Incorrect Addresses

JANUARY 18, 2024

A single wrong address can trigger a lengthy, expensive, and unsustainable recovery process that leaves shipments in limbo and customers unhappy. Fortunately, there’s a simple solution for this complex problem: address verification.

Forbes: How To Manage The Complexities Of Global Address Verification

DECEMBER 22, 2023

Did you know that, as of 2020, more than 25 quintillion bytes of data are generated daily, according to the World Economic Forum? Many companies are struggling to manage that data.

The Insurance Podcast: From Data to Solutions - ITC Episode 2

DECEMBER 8, 2023

Insuretech Connect presented so much about data and its future. In episode 2, we showcase initiatives and how they will use data to shape the industry.

Supply & Demand Chain Executive: The Crucial Role of Address Validation in Same-Day Delivery

NOVEMBER 17, 2023

Same-day delivery businesses that prioritize address validation and incorporate address autocomplete are discovering secret weapons that set them apart from the pack.

Forbes: Understanding Address Verification For Your Business

NOVEMBER 15, 2023

The latest advancements in address verification involve machine learning and artificial intelligence. These technologies can analyze and validate addresses accurately, even for complex or handwritten addresses.

FSR: 3 Tips for Choosing the Right Restaurant Location

NOVEMBER 7, 2023

By understanding the importance of location and geospatial context, you can offer your new restaurant the best possible chance for success.

Forbes: 20 Essential Features Of A High-Performing Tech Team

OCTOBER 18, 2023

Even if a tech team comprises outstanding talent, that doesn’t mean its team members will automatically function well as a unit.

AIThority Magazine: Unlocking Success in Retail: Leveraging Geocoding for Personalized Experiences

OCTOBER 10, 2023

In today’s fiercely competitive retail world, our journey begins with a simple truth: one-size-fits-all marketing is a thing of the past. Our customers crave personalized experiences, and it’s our job to deliver.

ConsumerAffairs: Postal mail change of address fraud – has it gotten worse or better?

SEPTEMBER 26, 2023

ConsumerAffairs went to Jeffrey Duncan, senior technical product manager at Smarty, an address verification platform, to get his inside view of the USPS change of address form and related fraud.

StreetFight Magazine: Retailers Revolutionize Store Location Selection with Geospatial Intelligence

SEPTEMBER 13, 2023

Overcoming a bad store location is one of the biggest challenges a retailer can face. This is why more businesses are geocoding site locations and leveraging geospatial context to determine if there’s a high concentration of their target demographic in an area before signing a lease.

BuildRemote: 37 Staff Retreat Ideas For Your Next Team Trip

AUGUST 23, 2023

For a number of years, Smarty has taken all their employees to either Disneyland or Disney World as a multi-day company retreat. This has had a tremendous positive impact on employee morale and camaraderie.

Insurance Thought Leadership: Crucial Role of Geocoding in Insurance

AUGUST 22, 2023

With access to precise geocoding data, claims departments can swiftly assess risks, verify policy coverage, and estimate claim values. This streamlined approach minimizes manual intervention, reduces errors, and enhances operational efficiency.

Disaster Recovery Journal: The Essential Role of Geocoding in Disaster Response

JULY 21, 2023

Natural disasters can be very specific in their zone of destruction, so while you may have a mailing address at hand, mailing addresses don’t provide location context in relation to something like a wildfire or a sinkhole.

Silicon Slopes: 6 Ways Tech Companies Can Open More Doors to Female Developers

JULY 21, 2023

The reality is that there are still not enough women graduating in computer fields or remaining in the workforce long-term.

Digital Journal: Interview: The roots and technological growth of cloud computing

JULY 3, 2023

Cloud computing continues to advance, but to chart its future development, it’s important to consider how the technology got here.

PostalMag: Happy National Postal Workers Day

JULY 1, 2023

Smarty would like to thank postal workers all across the nation and world who work tirelessly to ensure that our mail and packages are delivered to us on time.

InfoWorld: 6 finops best practices to reduce cloud costs

JUNE 12, 2023

Running applications in the public cloud can be expensive. Here's how smart teams use finops tools and best practices to plan ahead.

MarketingProfs: Supercharge Your Online Form Conversions With Address Autocomplete

MAY 22, 2023

Whether you're shipping products to a customer or collecting billing information, the address is one of the most important things to get right.

Logistics Rundown Newsletter: All That Goes Into Locating an Address for Last-Mile Delivery, and More

MAY 16, 2023

Demand for stellar delivery experiences pushes companies to dedicate a larger portion of their operational budget to servicing their last mile.

insideBigData: Heard on the Street

APRIL 13, 2023

Having comprehensive, accurate address data is key to improving operations, making decisions, and retaining customers.

Open Access Government: The importance of address validation for government agencies

MARCH 23, 2023

Address validation plays a crucial role in data quality for many functions in municipal, state, and federal agencies.

Authority Magazine: Doug Edwards of Smarty On Five Things You Need To Create A Highly Successful Startup

MARCH 17, 2023

Have values and a purpose—Make your values real and in line with the character of your leadership. Outline your values and purpose very, very clearly. And don’t forget to include some fun in those values; don’t take yourself too seriously.

The Fintech Times: Innovative Tech in Insurtech

FEBRUARY 15, 2023

Ultimately, there’s no such thing as a bad risk, only a badly priced risk; this is why geocoding has become an increasingly important piece of insurtech.