New 42 day free trial
Smarty

Learning from Marty McFly: Fixing bad data ripple effects

Marty Mcfly by his delorean
Davin Perkins
Davin Perkins
 • 
October 21, 2023
Tags

On October 21, we celebrate Marty McFly Day, dedicated to honoring the time-traveling teen's contribution to the world of time travel in the "Back to the Future" universe. In the spirit of this iconic day, we embark on a journey to learn from Marty's adventures and apply those lessons to address data quality in the business world. 

Just as Marty's actions set off ripples through time, we'll explore how address data accuracy—or the lack thereof—can create a ripple effect with profound consequences. Admittedly, Doc Brown did say something like, "Streets? Where we're going, we don't need streets," but he never said we didn't need reliable, clean, and comprehensive address data.

So, get ready to discover how better quality address data can ensure your business stays on the best timeline and avoid the "heavy" consequences of bad data and not "heavy" "as a result of a problem with the earth's gravitational pull." 

The ripple effect on business operations

Ripple effect on a mountain lake

Imagine this: Marty McFly's meddling with the past led to a chain reaction of events that altered his life and the entire McFly family. In the business world, a similar ripple effect can occur due to a lack of address data accuracy, resulting in delayed deliveries, returned shipments, frustrated customers, negative reviews, fewer customers, and a constant cycle of dissatisfaction.

Don't underestimate the financial impact either; the cost of such inaccuracies can be staggering when multiplied by a constant cycle of incoming erroneous data. To avoid negative ripples, businesses should prioritize address data accuracy.

Marty McFly's lessons for data accuracy

Marty McFly's experiences in the past yielded both positive and negative outcomes, much like the effects of address accuracy in the corporate world. When he intervened in 1955, George McFly knocked out Biff and set off a chain of events that led to a happier, more prosperous 1985 for the family. In contrast, when 2015 Biff went back in time with Marty's sports almanac, he created a nightmarish alternate 1985.

Similarly, good address data can lead to positive outcomes, including efficiency, better communication, customer satisfaction, and the best possible 1985. Bad data, on the other hand, can drain resources, frustrate customers, damage your reputation, and lead to a future as stark as Biff's version of 1985.

Address data quality

To ensure your business stays on the path to success, consider Smarty's address tools. They're designed to clean up your address data, eliminating inaccuracies and preventing bad data entry right from the start. 

By validating and correcting addresses in real-time, Smarty's solutions help you avoid costly errors and create a positive ripple effect throughout your organization. The benefits are tangible and far-reaching, from reducing delivery mishaps to improving customer satisfaction.

Creating positive ripples in your business

Just as Marty McFly's actions profoundly affected his life, the accuracy of your data can determine the course of your organization's future. Address data solutions from Smarty™ are your time-traveling DeLorean, allowing you to avoid the adverse ripple effects of bad data. By prioritizing data accuracy, you can ensure that your business's timeline is one of success and growth. 

What does this all mean? As Doc Brown would say, "It means your future hasn't been written yet. No one's has. Your future is whatever you make it, so make it a good one."

Ready to take your data accuracy to the next level? Try out one of Smarty's free trials today and set your business on the path to a brighter future. Don't let data inaccuracies disrupt your timeline; let Smarty keep your operations running smoothly. Happy Marty McFly Day!

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
Inside Smarty® - Irina O'hara
Arrow Icon
Irina O'Hara is one of our uniquely clever, expert frontend developers. She’s immensely talented and has had a vital impact on our website redesign. When it came time to spotlight her, Irina was a joy to sit down with and get to know a little better. To get to the basics, she writes code and creates awesome websites, and she’s darn good at both. BackgroundIrina was born and raised in St. Petersburg, Russia. However, she wasn't born a development expert and had other aspirations from the start.
How I reduced my returned mail from 27% to 1% using address autocomplete
Arrow Icon
The following is based on a true story. Some of the names and relationships have been changed to protect the anonymity of individuals and companies. However, the numbers are 100% accurate. In 2023, I wanted to mail some really fancy cards to 165 businesses. I collected their addresses by asking for them or finding them in their online listing and collected them all in a neat little row. Then, I went a step further and ran these addresses through Smarty's bulk address validation tool. Everything was set and perfect.
The ROI of accurate healthcare address validation: Stop hemorrhaging red on your financial statements
Arrow Icon
In healthcare, the havoc an inaccurate address can wreak on your financial results is significant in more ways than one, and the boost in overall profitability from maintaining a clean address database is equally worth noting. Accurate healthcare address validation improves operational efficiency, patient engagement, and compliance and builds revenue to heights that couldn’t be met without it. Here’s what we’ll be covering:Healthcare address validation pros and consCon: Increased claim denials and organizational costsPro: Reduced claim denials and reprocessing costsCon: Increasing patient match error ratesPro: Improved patient matching and data qualityCon: Complicated billing and collections processesPro: Streamlined billing and collections capabilitiesCon: Exposure to legal liabilitiesPro: Enhanced regulatory compliance and risk aversionCon: Misplaced market strategyPro: Data-driven decision-making and market insightsEpilogue: Avoiding the pain (see our summarized financial savings)Healthcare address validation pros and consThere’s a pro and a con associated with having (or not having 🫣) accurate address data in your healthcare systems.

Ready to get started?