All posts by Trent Howell - Head of Marketing

OREM, UT, July 16, 2024 — Smarty, the address data intelligence leader, announces today the launch of US Secondary Address Data, a new address enrichment API product that seamlessly integrates into an organization's existing systems. Smarty’s US Secondary Address Data provides the exact number of units within a building, such as a business complex and apartment building, including the complete and verified secondary addresses. This functionality is crucial for any organization looking to further market research efforts, create go-to-market plans, boost marketing effectiveness, enhance customer relations, and ensure regulatory compliance.

May 7, 2024 - PROVO, UTAH - Smarty, a preeminent provider of address data solutions, announced today its service partnership with Uber Technologies, Inc. (NYSE: UBER), providing accurate, real-time address data for the ride-sharing leader. Smarty's comprehensive address intelligence services will bolster Uber’s extensive address data capabilities across its global operations, encompassing ride-sharing, meal delivery and local courier services. Jonathan Oliver, CEO of Smarty, said, "It’s evident Uber has the highest commitment to delivering delightful customer experiences and operational excellence.

PROVO, Utah, April 10, 2024 – Smarty, the address data intelligence leader, announces today the launch of US GeoReference Data, a set of updates to Smarty's US Address Enrichment solutions. US GeoReference Data is a cloud-native solution that will allow organizations to append the geographic data found in U. S. Census Block and Tract information into accurately geocoded addresses. Smarty’s US GeoReference Data offers a simple and rapid solution for accessing essential geographic details such as Census Blocks, Tracts, location names, statuses, and additional Census ID information—mirroring the capabilities of the FFIEC Geocode tool.

December 18, 2023 - SAN MATEO, Calif. and PROVO, Utah – Guidewire (NYSE: GWRE) and Smarty™ announced that the new Built by Guidewire Smarty integrations are now available to ClaimCenter and PolicyCenter Cloud users in the Guidewire Marketplace, enabling insurers to enhance property risk analysis. Smarty’s suite of cloud-based address data intelligence solutions helps insurers analyze risks with accurate property attributes, geocodes, and addresses. Its US Rooftop Geocoding solution rapidly delivers the exact location of a structure on a property, enabling insurers to more accurately gauge a property’s risk level.

We're delighted to announce that Smarty has been honored with the Silver Award in the Support Department of the Year category at the 13th annual Best in Biz Awards. We want to emphasize what this recognition means for you, our customers and partners. At Smarty, our primary focus is providing the best supported, documented, and easiest-to-implement address APIs and data. Winning Silver in the Support Department of the Year category speaks volumes about our commitment to delivering an outstanding customer experience.

October 30, 2023 - PROVO, UTAH - Smarty, a leader in address data intelligence, has been named one of Utah's Top Workplaces for the second consecutive year. Salt Lake Tribune announced a total of 166 Utah businesses that have been recognized. Smarty ranked 17th of the 81 companies with fewer than 125 employees. Nominations are based entirely on employee feedback surveys administered by a third-party service. The anonymous 24-question employee questionnaire measures 15 cultural driving elements like advocacy, alignment, collaboration, and inclusion.

October 4, 2023 - PROVO, UT—Smarty, the address data intelligence leader, announces today the launch of its US Property Data product with more than 350 property data points. Smarty's US Property Data and Address Enrichment API includes financial, structural, and locational data to enhance business risk analysis and inform strategic investments. "Accurate property data play a crucial role in various industries, enabling organizations to make informed decisions and enhance their operations," said Berk Charlton, Chief Product Officer at Smarty.

August 22, 2023 - PROVO, Utah - Smarty, the location data intelligence leader, has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory or Vehicle Logistics. Now celebrating its 8th year, the SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world. Entries from hundreds of companies spanning North America, Canada, Europe, the Middle East, and Australasia were received.

June 27, 2023 – PROVO, UTAH - Smarty, the location data intelligence leader, has teamed up with Sapiens, a global provider of software solutions for the insurance industry, to help insurers take their business-critical location data to the next level. With access to Smarty's cutting-edge tools, Sapiens customers can now transform the way they underwrite policies, manage risk, and process claims. Leveraging Smarty's technology allows insurers to refine risk profiles, write more profitable policies, insure properties more effectively, and improve the claims lifecycle while simultaneously reducing costs, risk, and liability.

PROVO, Utah--Smarty, a leader in address data intelligence, today announced that it has been named an industry leader, receiving 22 awards and top honors across address verification and e-commerce tools categories in G2's Spring Report. Awards and rankings originate from customer feedback and reviews, highlighting the best software products for businesses. Smarty ranked first amongst over 50 address verification services, honored with recognition in the following areas: - Leader - Easiest To Use - Most Implementable - Easiest Admin - Best Results - Best Relationship - Best Usability - Highest User Adoption - Best Meets Requirements - Momentum Leader G2's address verification category awards are based on customer feedback and verified reviews from nearly 1,000 customers.

PROVO, Utah--Smarty, a leader in location data intelligence, announced a significant upgrade to its US Address Verification - Enhanced Matching product by adding 5 million addresses to its list of U. S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U. S. valid addresses reaches over 210 million—the most complete, US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems.

It’s November, and online shopping is ramping up to its climactic end-of-year blitz. www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion 1. That’s great news for your business. But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare. Staffing may be one issue for many businesses. According to the US Chamber of Commerce, the wholesale and retail trade industry has experienced the second-highest quit rate of all industries since November 20202.

October 30, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence, has been named in the Salt Lake Tribune as a top workplace for 2022. A total of 155 businesses were recognized. Smarty ranked 17th of the 76 companies with fewer than 150 employees. The list is based entirely on employee feedback surveys administered by a third-party service. The anonymous survey measures 15 cultural driving elements like alignment, execution, and connection. In contrast to the record-breaking volume of resignations in the tech industry, Smarty’s year-over-year employee retention remains above 93%.

October 6, 2022 - PROVO, UTAH Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22 on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent. Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for over 240 countries & territories. In 2022, Smarty surpassed 2 trillion total addresses processed and 2.

Smarty unveils unmatched QGIS geocoding accuracy with release of geocoding plugin - US address PROVO, UT - June 21, 2022 - Smarty, a leader in location data intelligence, announces today the release of their QGIS Geocoding Plugin for US Addresses to provide an easy way for users of the popular GIS software platform to validate, standardize, and convert addresses to their latitude and longitude coordinates (geocodes). The plugin allows manual address entry as well as batch geocoding via CSV. Millions of people worldwide use QGIS to map, visualize, and share geographic information.

JUNE 7, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence announces the release of its new US Master Address List, a comprehensive dataset of 193 million standardized and verified primary and secondary addresses that are all deliverable by the USPS. With new construction, the list will soon top 200 million. The Smarty US Master Address List is the most complete and accurate list of mailable US addresses available. Additional data points like whether the delivery point is residential or commercial, parent addresses and associated apartments or suites, shared delivery points, ZIP+4 Codes, and FIPS Codes all provide valuable business insights.

PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence. Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States. Focusing on street data made the name ‘SmartyStreets’ a logical fit. Subsequent product releases in the fields of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence.

Provo, UT - Smarty, a leader in location data intelligence, is pleased to announce the release of International Address Autocomplete to help companies better serve their global customers and users.   Smarty International Address Autocomplete predicts global addresses in real time while users complete forms with address fields. Whether companies use address forms for customers on a website or for employees via internal applications, International Address Autocomplete streamlines the data-entry process through predictive analytics while the user types.

Provo, UT - Smarty, a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes.   At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams. This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July.

July 20, 2021 - PROVO, UTAH - SmartyStreets, a leader in location data intelligence, announces the release of the new US Address Verification - Enhanced Matching. Enhanced matching successfully verifies the messiest of addresses and includes 15 million additional valid addresses not found in the USPS address database. The new enhanced matching engine successfully validates and corrects more ill-formatted addresses than ever before. Corrections include greater varieties of misspellings, redundant text, incomplete addresses, and sloppy data.