With more than 10 (but less than 12) years of marketing and communications experience, Ben is a creative force multiplier with a knack for transforming nascent ideas into powerful product stories and user-centric products.
Thanks to a background in journalism, Ben is a skilled interviewer and researcher. He loves to transform customer conversations into laser-focused content and product positioning strategies. He’s passionate about customer advocacy and thrives when connecting users with solutions to the problems that keep them up at night.
A veteran of the tech startup world, Ben has a Swiss–Army-skillset encompassing everything from product design and copywriting to media relations and brand strategy. As a marketing leader, Ben has a track record of increasing the credibility, visibility, and valuation of successful tech brands.
All posts by Ben Roden - Product Marketing Manager
If you’re reading this, you already know that real estate risk management is a fickle mistress. One second, you think you’ve figured out the perfect equation to ensure that the property you’re investing in is going to be a sound investment; the next, you’re crunching the numbers, finding new information, and questioning every financial decision you’ve ever made and wondering if you should actually start a career as a dog food taster. Put the spoon of dog food down. You’re doing just fine. Assessing real estate risk before purchasing a condo, apartment complex, brick and mortar location for your next retail adventure, or even when looking to insure said properties, is tricky.
According to a study by AIThority, the mortgage industry hasn't quiiiiiite caught the vision of property data analytics. More than a third of lenders (37%) are what we might call property data dabblers—they've got access to the basics but not much more. Another 36% of mortgage businesses have enough game to conduct descriptive, post-mortem analyses. Still, a mere 3% of companies are found worthy of wielding a property data API for effective prescriptive analytics. For mortgage, repair, and utility companies willing to put in the work, a proper analytics program fueled by address data APIs is a game-changer.
Well, whaddya know, it’s that time again: National Smarties® Day! You’re probably thinking, “I honestly can’t believe Smarty®, my favorite address verification company, has its own day celebrated on a national scale. ” And if you’re thinking that, let me congratulate you on your finely tuned instincts—the existence of such a day strains belief. We’re talking about Smarties, the candy, people. You know, those tart, powdery discs that resoundingly answer the question, “What if chalk, but delicious?” Care to learn more about National Smarties Day? You’re in luck—there's plenty to unwrap.
