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Smarty Brand

Digital brand guidelines and assets for Smarty.

General brand guidelines

Anyone promoting Smarty services should only use the brand assets found on this page and follow these guidelines.

Don’t represent the Smarty brand in a way that:

Implies partnership, sponsorship, or endorsement. Brand assets are for promotional and media use only.

Makes the Smarty brand overly prominent and the most distinctive feature.

Puts the brand in a negative context as part of an article or a report.

Keep the word Smarty consistent.

Capitalize the "S" in Smarty and display it in the same font size and style as the surrounding content.

If you offer an app, website, or a product or service that uses the Smarty APIs, you may only use Smarty to say that your app was "made using Smarty APIs."

Don’t modify, abbreviate, or translate the word Smarty to a different language or use non-English characters.

Don’t combine "Smarty" with your own brand.

Don’t combine any part of the Smarty brand with a company name, other trademarks, or generic terms.

Using the logo and logomark

Only use the logo and logomark files available on this page. The logo and logomark found below are in their approved colors. They include single-color and dual-color options. Use the version visually appropriate for the intended background. If you have questions about color usage, please contact Smarty Marketing.

Logo and logomark clearspace

The Smarty logo and logomark is always positioned in clear space for impact and legibility.

A clearance space equal to the size of the location pin symbol is applied around the logo and logomark. This area should not have any other added elements.

Logo Restrictions

The maximum size for PNG and JPG files will look best at their default size or smaller. Don’t increase the dimensions or crop the images to keep their appearance sharp on high-DPI screens. SVG and EPS files are fine to scale up or down. A minimum size ensures the application doesn’t compromise the logo or logomark's impact and legibility. Never show the logo smaller than 20px in height or the logomark smaller than 10px in height.

Always keep the original aspect ratio. Don’t skew, rotate, or reshape the logo or logomark.