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Santa Buttons is one of our guest authors, who’s been perfecting the art of holiday cheer for, oh, just a *few* centuries. Starting as a charitable bishop in 4th-century Myra, Santa quickly became the world’s foremost expert in surprise gift-giving and accurate toy delivery. He’s mastered the logistics of delivering presents worldwide, managing a North Pole team of top-tier elves, and ensuring his Naughty and Nice List is always accurate.

But there’s more to Santa than just sleigh bells and sugarplums—he’s also an address data and rooftop geocoding aficionado. Santa is a huge fan of Smarty, using their services to pinpoint every rooftop, chimney, and stocking with absolute precision. After all, you don’t deliver gifts to millions of homes in one night without the best address verification tools in the business!

When he’s not busy with holiday prep, Santa indulges in his passion for fine milk-and-cookie pairings, mentoring the next generation of festive icons and making every chimney visit as magical as the last. His timeless red suit and unmistakable laugh are as iconic as his commitment to spreading warmth and joy across the globe.

Santa’s been sleighing the holiday season long before it was cool, bringing smiles to millions and proving that generosity, magic, and accurate addresses never go out of style.

All posts by Santa Buttons - Gift Deliverer Extraordinaire

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By Santa Buttons on November 20, 2024
HO HO HO! Merry Christmas, my dear friends,I’m taking a minute from my busy toy-making and list-checking (twice) schedule to write you a letter. I know, I know, usually, it’s you and your lovely children writing ME letters, but I’ve loved seeing your efforts to get on the nice list this year and want to give you a peek into how I make the magic happen. Because you made my heart feel warm even at the North Pole, I’m sharing the answer to my most asked question: "How do I deliver billions of gifts to people all over the world?” The magic behind my sleigh rides? Hint: it's not the reindeer… I use Smarty.