All posts by Rob Green - VP of Market Research

Must have address to playEvery month, tens of billions of apps are downloaded from the Google Play store. Users of those apps have historically had limited contact with the app developers for asking questions or lodging a complaint. And getting a response from some developers has proved to be a very difficult experience. Google briefly considered requiring app developers to provide their physical address or have their app removed from Google's play store. Providing a physical address where customer questions or complaints can be handled would work well for developers that have a separate business address.