Webinar
Kajsia McCoy
Product Marketing Manager
Kajsia McCoy, an Orem native, has carved out a successful career in marketing with over a decade of experience across both B2C and B2B sectors. Besides leading a dynamic five-person team, she has also shared her creative spirit as a 7th-grade art teacher. Transitioning from graphic design to marketing, Kajsia discovered a passion for crafting precisely targeted messages that resonate perfectly with audiences. She's proficient in revamping brand identities, managing streamlined websites, optimizing SEO, and developing content strategies that have notably increased inbound leads by over 80%. Her unique blend of creative insight and strategic acumen continues to generate outstanding results.
All posts by Kajsia McCoy - Product Marketing Manager
Keep ‘em coming back: The simple strategy you may be missing for customer retention
By Kajsia McCoy on September 24, 2024
Everybody in ecommerce, marketing, or sales knows that it’s not just about the 1st sale–you want customers to come back—a lot. On the surface level, it seems fairly simple to understand why. #MoreMoney 💸Return customers liked their first interaction with your company and product so much, they’ve returned to purchase from you a second time. There’s no set schedule to when they’ll return again, and they may only make one more purchase. Repeat customers are loyal customers who keep coming back again and again.
The curse of the wrong address
By Kajsia McCoy on October 1, 2024
Nestled snugly in Orem, Utah, address experts huddle in a circle to hear the cautionary tale of the curse of the wrong address. The lights dim, and a hush falls among the group as the flashlight beam fractures in two, lighting the sides of an older man’s face. He clears his throat and begins…Just days after Melissa Darnitall’s 17th birthday, a Victorian house went up for sale in the quaint town of Rolling Hills. Being historians by trade and visiting the city every year to experience what her mother called “the classic Halloween experience,” Melissa’s parents jumped to buy the property.
Boo! Scary street names in horror movies
By Kajsia McCoy on October 16, 2024
If you’re here, you appreciate a good horror movie, especially around Halloween time. There are many different subgenres of scary movies: slasher, found footage, psychological horror, supernatural horror, monster, folklore, zombie, gothic fiction, paranormal fiction, and the list goes on and on for a frighteningly long time. One thing all horror movies have in common is a scary setting. Maybe the trees are creepy and dead. Perhaps the house is rotting from the inside out. Sometimes, the location has historical significance with real and traumatic events.
A spicy take on address autocomplete and verification
By Kajsia McCoy on November 1, 2024
Do you know what's more satisfying than watching address autocomplete perfectly fill out online forms? Absolutely nothing—except maybe biting into a warm cinnamon roll on National Cinnamon Day. Mmmmmmm. Speaking of warm and sweet experiences, today we're exploring how address autocomplete (when configured without best practices in mind) can turn from a delightful treat into a bitter disappointment and how address verification can save the day. Personalize the experienceYou know how cinnamon shows up uninvited in every fall-themed product from September through December? No one asked for that, and it's pretty presumptuous.
2025 and beyond: The future of CX
By Kajsia McCoy on November 18, 2024
The customer experience (CX) landscape is changing faster than a squirrel on espresso 🐿️☕, driven by technological advancements, consumer expectation evolution, and the need for all things to become digital. Maybe you wanna keep up with the change. That’s great. Or even better, you want to get ahead of all the other guys. That’s where Smarty comes in. Looking at what the future of customer experience will be like in 2025 and beyond (supported by relevant statistics and insights from various studies we’ve collected), address autocomplete and verification play a bigger role than you might suspect.
Get more Black Friday & Cyber Monday sales using address data
By Kajsia McCoy on November 12, 2024
Webinar recap: The holiday sales race is almost on, and if you’re not prepared with your checkout game plan, you might be left behind with a sea of cart abandonments and “Where’s my order?” calls. But fear not! We recently held a webinar with address data experts Caroline Roweton and Brent Francom to talk about the ways bad address data can WRECK your holliday sales bump. They covered 7 ways you can use address data tools like autocomplete and address verification to crush the competition faster than a Black Friday doorbuster crowd will crush your beautiful holiday displays.