All posts by Kajsia McCoy - Product Marketing Manager

See how utilities use address verification to fix data quality issues, improve matching, and scale to millions of records with fewer errors and better outcomes.

Yes! Address autocomplete can really reduce entry time by up to 80%. BUT THAT SOUNDS CRAZY, right? Your scrutiny isn’t unwarranted. It’s why this blog exists. Let’s break down what “reducing entry time by 80%” actually means. Along the way, we’ll look at real-world studies and usability research to see how typing effort, form friction, and address type affect entry time. Here’s what we’ll cover: What does “80%” actually refer to? Why reducing keystrokes reduces time: The Keystroke-Level Model Why multi-field address forms create friction The mobile multiplier How autocomplete changes the interaction model Side-by-side comparison Why this matters for business TL;DR What does “80%” actually refer to? When we say address autocomplete can reduce entry time by up to 80%, we’re not talking about stopwatch time measured from the first keystroke to the last.

Invalid or typo-riddled addresses are the petty criminals sabotaging your business. They’re quiet, easy to miss, and even seem harmless at first. But before you know it, they’re sneaking in your checkout forms, settling into customer databases, and slowly wreaking havoc on your logistics, delivery rates, and customer satisfaction. If you don’t catch these stinkers early, one tiny slip of the finger can spiral into failed deliveries, tedious manual corrections, and extra work for your already busy teams.

The Salesforce address autocomplete (powered by Smarty) adds verified address lookup directly into Salesforce address fields.

Choosing the right cross-border ecommerce solutions makes global shopping easier for your customers. It also helps your B2C ecommerce operations increase sales, reduce fraud, avoid routing errors, and save time, especially in customer service.

Greek gods, as it turns out, have a lot to say to the mortals on Earth and the souls in Hades. What they don’t have is time to travel from Olympus all the way to Earth or Hades just to tell a mere mortal to perform 12 labors… or eat a magical herb… or free Odysseus. That’s why the gods have a personal messenger: Hermes. Equipped with winged sandals, Hermes travels between Olympus, Earth, and the underworld with lightning speed (Get it? Lightning? Because his dad is Zeus? 🤣) Smarty also knows a thing or two about outrageous speed, and that’s not where our similarities with Hermes end.

Boost your business with a virtual address that protects privacy, streamlines mail, and helps you stay compliant. Explore the pros, cons, and when verification matters—then see how Smarty’s tools keep your business credible.

Address data plays a vital role for finance, healthcare, and insurance companies. When these companies serve customers worldwide, processes like KYC compliance, fraud prevention, and onboarding become even more complicated, making accurate data even more essential. Enter International Address Autocomplete , a form and checkout address-filling feature that saves the day for more than just ecommerce companies based in the US. It’s also great for finance, healthcare, and insurance companies worldwide.

Tariffs are spiking. Shipping costs are climbing. Margins are shrinking. You can’t control global trade policy, but you can control how efficient and accurate your operations are in response. Most ecommerce teams, logistics planners, and data managers miss one of their best cost-saving opportunities: addressing accuracy. Bad address data isn’t hidden. It sits in your systems, shows up in carrier returns, and quietly drains profits every day. When tariffs rise to 15 to 50 percent in some product categories and import volumes are falling, every shipment becomes more expensive, every delay costs more, and every lost customer hurts more.

Phony passports. Runaway trains. Rogue elephants. Hot air balloons. Phileas Fogg dodged them all in the 1956 movie adaptation of Jules Verne’s novel, Around the World in 80 Days. His race was against time. Today, your ecommerce business is running a race of its own; delivering quickly, accurately, and affordably across a world full of logistical landmines. Fortunately, you don’t need a valet named Passepartout to guide you (although wouldn’t that be fun?!) You just need Smarty. Smarty is your passport to global address data perfection, specializing in address verification, autocomplete, geocoding, and enrichment.

Discover how rooftop-accurate geocoding helps telecoms plan smarter networks, qualify service faster, reduce costs, and boost satisfaction with precision.

Palo Alto Pickleball Club used Smarty's Jotform address autocomplete integration to streamline member signups and eliminate address errors.

“Remote shopping, while entirely feasible, will flop. ” Time Magazine (1966) . This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. In fact, ​In 2024, total ecommerce sales in the United States reached approximately $1. 19 trillion , marking an 8. 1% increase from 2023. Notably, ecommerce accounted for 16. 1% of total retail sales in 2024, up from 15. 3% the previous year. These purchases aren't just small dollars anymore.

Getting deliveries right starts with getting addresses right. In today’s “I want it now“ world of online shopping, customers expect their orders to show up on time and without any hiccups. And the stakes are high: 87% of customers trust brands with excellent customer service . That’s a big deal when it comes to loyalty. But when something goes wrong — like a package sent to the wrong place, delayed by days, or lost in shipping limbo — trust takes a nosedive. Frustrated customers are less likely to come back and more likely to spread the word (the not-so-good kind).

Ever feel like your address data is cursed? Customers claim their packages never showed up. Your CRM swears by an address that doesn’t exist. Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3. We tip our foil hats to Charles Fort, the original chronicler of the weird and unexplained, and investigate a real threat to your data systems: unverified addresses.

OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY! Smarty has been named the "Location Analytics Solution of the Year" by the RetailTech Breakthrough Awards ! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.

We know it’s not New Year's anymore, but we can still push for improvement and efficiency in our lives. Maybe you’ve lapsed on that goal to be healthier or slightly slipped on your new reading and writing regimen. No worries. Not only are we here to remind you to KEEP GOING on whatever goals you have, but we’re also here to give you an easy-to-implement solution that will create shipping efficiency and stop sending packages into the void. I mean, we’re assuming you don’t like wasting money.

Shipping optimization is rapidly evolving the retail landscape with advancements in shipping technology. From using robotics to increase efficiency and protect workers from dangerous jobs to autonomous vehicles and drones taking items to hard-to-reach areas, shipping has drastically evolved from the infancy of ecommerce in the 1990s. Sure, the 90s are currently having a pop culture resurgence, but your customers don’t want their shipping experience to go retro. One of the most impactful ways to ship effectively is to use a Shipping Execution System (SES).

Cart abandonment is the nemesis of ecommerce. With 70% of carts left stranded , every tweak to your checkout process can lead to significant revenue recovery. Here's how to create a seamless experience, win over customers, and boost conversions. PSST! If you like what you see but don’t want to have to read it, here’s a FREE downloadable guide (in checkbox format for your convenience) for all you skimmers out there. We seriously won’t ask you for a credit card… or anything, really. Building a frictionless checkout experience A smooth checkout makes all the difference.

The customer experience (CX) landscape is changing faster than a squirrel on espresso 🐿️☕, driven by technological advancements, consumer expectation evolution, and the need for all things to become digital. Maybe you wanna keep up with the change. That’s great. Or even better, you want to get ahead of all the other guys. That’s where Smarty comes in. Looking at what the future of customer experience will be like in 2025 and beyond (supported by relevant statistics and insights from various studies we’ve collected), address autocomplete and verification play a bigger role than you might suspect.

Webinar recap: The holiday sales race is almost on, and if you’re not prepared with your checkout game plan, you might be left behind with a sea of cart abandonments and “Where’s my order?” calls. But fear not! We recently held a webinar with address data experts Caroline Roweton and Brent Francom to talk about the ways bad address data can WRECK your holliday sales bump. They covered 7 ways you can use address data tools like autocomplete and address verification to crush the competition faster than a Black Friday doorbuster crowd will crush your beautiful holiday displays.

See how Shippo reduced undeliverable packages, improved delivery performance, and cleaned up its mailing database by using Smarty

Do you know what's more satisfying than watching address autocomplete perfectly fill out online forms? Absolutely nothing—except maybe biting into a warm cinnamon roll on National Cinnamon Day. Mmmmmmm. Speaking of warm and sweet experiences, today we're exploring how address autocomplete (when configured without best practices in mind) can turn from a delightful treat into a bitter disappointment and how address verification can save the day. Personalize the experience You know how cinnamon shows up uninvited in every fall-themed product from September through December? No one asked for that, and it's pretty presumptuous.

Reduce cart abandonment and boost conversions with mobile-friendly checkout, guest options, and multiple payment methods. Ensure trust with pricing.

If you’re here, you appreciate a good horror movie, especially around Halloween time. There are many different subgenres of scary movies: slasher, found footage, psychological horror, supernatural horror, monster, folklore, zombie, gothic fiction, paranormal fiction, and the list goes on and on for a frighteningly long time. One thing all horror movies have in common is a scary setting. Maybe the trees are creepy and dead. Perhaps the house is rotting from the inside out. Sometimes, the location has historical significance with real and traumatic events.

Nestled snugly in Orem, Utah, address experts huddle in a circle to hear the cautionary tale of the curse of the wrong address. The lights dim, and a hush falls among the group as the flashlight beam fractures in two, lighting the sides of an older man’s face. He clears his throat and begins… Just days after Melissa Darnitall’s 17th birthday, a Victorian house went up for sale in the quaint town of Rolling Hills. Being historians by trade and visiting the city every year to experience what her mother called “the classic Halloween experience,” Melissa’s parents jumped to buy the property.

Everybody in ecommerce, marketing, or sales knows that it’s not just about the 1st sale–you want customers to come back—a lot. On the surface level, it seems fairly simple to understand why. #MoreMoney 💸 Return customers liked their first interaction with your company and product so much, they’ve returned to purchase from you a second time. There’s no set schedule to when they’ll return again, and they may only make one more purchase. Repeat customers are loyal customers who keep coming back again and again.